The howdy blog

August 12, 2010

Call to Action: Why More Choices Mean Less Action

Here's the post teaser image

One of the bigge st reasons most websites don't make more money is because they're not using calls to action effectively. A call to action is simply asking the site visitor or reader to do something. This could be to share the page on Twitter, or buy a product, or sign up for an email newsletter.

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March 27, 2010

A Comprehensive Guide to Improving Bounce Rates

a comprehensive guide to improving bounce rates

Bounce rates are an often misunderstood site statistic, and discarded way too quickly. They're a mysterious beast, because they mean something different to each website.

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March 24, 2010

How to Drastically Improve Blog Copy: Write for One Goal

improve blog copy

People like simplicity when it comes to digesting information, and the more complex and unfocused your content, the less likely readers are going to be drawn to it.

Great content is easily lost when it's nestled in a thicket of unfocused writing.

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March 16, 2010

How to Make the Most of First-Time Visitors

make the most of the first time visitor

An interesting study found that 80% of business blog traffic comes from first-time visitors. I'd imagine that number is pretty close to most other blog types as well.

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