August 12, 2010
One of the bigge st reasons most websites don't make more money is because they're not using calls to action effectively. A call to action is simply asking the site visitor or reader to do something. This could be to share the page on Twitter, or buy a product, or sign up for an email newsletter.
March 24, 2010
People like simplicity when it comes to digesting information, and the more complex and unfocused your content, the less likely readers are going to be drawn to it.
Great content is easily lost when it's nestled in a thicket of unfocused writing.